Using Feedback & Feedforward Loops in Marketing
Aug 24, 2020 | Feedback as a concept is one that needs little introduction. Most businesses, departments, and employees give and receive feedback on a daily basis. Status updates, work completed, product reviews, to name a few examples. Feedforward is something few people have ever even heard of. Feedforward loops communicate the other direction and help manage expectations. Marketing is full of these two types of communication.