Marketing Articles


How to Create a Simple and Efficient Content Marketing Strategy

Sep 14, 2020 | Marketing is all about building brand awareness, engaging with your target audience, and swaying customers' minds into selecting your products and services over your competitors. With your website as your only 24-hour salesman, a solid content strategy will be the backbone of all your marketing campaigns. The content you create and distribute should pique the interest of your target audience.

5 FAQs People Have When Seeking a Marketing Consultant

Aug 31, 2020 | According to Innovation, Science and Economic Development Canada, most businesses are small and family-owned. Many small businesses struggle to earn enough to hire a full-time marketer let alone a senior marketer. Those that can, often struggle to fully utilize their combined talents. Because of this, they look to hire a marketing consultant to help address these pains - they still need to grow after all.

Using Feedback & Feedforward Loops in Marketing

Aug 24, 2020 | Feedback as a concept is one that needs little introduction. Most businesses, departments, and employees give and receive feedback on a daily basis. Status updates, work completed, product reviews, to name a few examples. Feedforward is something few people have ever even heard of. Feedforward loops communicate the other direction and help manage expectations. Marketing is full of these two types of communication.

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