Facilitating Small Business Growth Throughout BC
S&B|C empowers small businesses with the knowledge, infrastructure, and professional services necessary to achieve an ideal cost-per-customer in their marketing and advertising efforts. As a result of this approach, businesses can navigate marketing channels intelligently and test ideas in way that will helps them achieve long term growth.
- We focus specifically on British Columbia and its quaint towns and vibrant cities - understanding every nuance to both business markets and consumer behavior.
- We track customers and touchpoints using everything from Excel documents to CRM’s, website analytics, and 360-degree marketing platforms. We recognize that it's not the platform that is important, but the data.
- We track cost-per-lead, cost-per-customer, and return on ad spend for each marketing channel, campaign, and advertisement. We use this information to make informed decisions around channel usage, website design, graphics, media, and messaging.
- We provide businesses with in-depth market research, comprehensive customer insights, and actionable competitor analyses.